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ARENA CLUB

Email Illustration
Design Challenge
Created launch-day email marketing campaigns and Instagram stories to promote the new Special Series Charizard Pack. Aimed to build product hype and convert recipients through targeted visual assets and strategic messaging.





MERCH.COM

Vector Illustration
Freelance
Designed custom metallic business cards for Merch.com's on a tight turnaround for the brand sponsorship at the ALL IN SUMMIT 2025 conference event.





GALACTIC CONSOLE 
CREATIONS

Vector Illustration
Freelance
Created a banner and profile picture for the business, Galactic Console Creations. Selling modded Gameboy Colors and Gameboy Advances within the theme of space, galaxy, and stars. 




3D MOTION CLIPS

Motion + 3D Renders
Visual Design
Sound Design
These projects served as an opportunity to learn Redshift and familiarize myself with the functions in C4D. The first video uses dynamics and gravity, the ball's journey begins hopefully, facing a dystopian maze.

Second video is a captivating 3D motion graphic that transforms the assembly of keyboard components into a visual journey. This project brings keyboard components to life through a factory-like assembly.




WIP METAL BATTLE JACKET

Painting
Stitching
DIY Handcraft
I created my own battle jacket with my favorite bands consisting in deathcore, melodic death metal, pop punk, and more! I love to create my own patches and create my personal style to show off what some of my music that I am into. This has taken a lot of time and effort to copy the intricate logo, paint, and then sew.





THE SLEEP KIT COZZZY

Vector Illustration
Motion Design
Inspired by the concept of constellations, stars, and clouds, this illustration aims to induce sleepiness. The advertisement motion revolves around the idea of letting the monsters under your bed sleep too, presenting a friendly and calming message that they will rest as well as you do.




GORNDT RINGFIT STREAM OVERLAY

Vector Illustration
Twitch Stream Overlay
Freelance
Gorndt, a streamer who prioritized health and streamed his journey with the game Ring Fit. The designs were inspired by the game's theme and Gorndt's commitment to fitness during his streams.





NVIDIA DECK DESIGN

Slide Deck Design
I was responsible for designing the deck for this team, ensuring consistency with the brand's visual identity. This included maintaining the color scheme and photography style consistent with NVIDIA's brand guidelines, incorporating text in branded colors, utilizing consistent graphic elements, and keeping the content in slides minimal for clarity and impact.






ORCHID INFOGRAPHIC

Infographic
Photography
Typography
This project was made by going to the Huntington Botanical Gardens before creating concepts and sketches. I documented all of the things I noticed: soil, leaves, seeds, thorns, branches, rocks, signage, labels, etc. After my visit, I considered what I liked to research further. By photographing some of the gardens, I gained interest in the flowers that were displayed. Orchids are flowers that are always seen in grocery stores but never in nature. With this topic, I created an infographic poster about orchids researched made with the available online information.




RIOT GAMES POSTERS

Typography
Poster Design
Personal project posters to hang in the bedroom. All content and assets such as biography, icons, illustrations from Riot Games.







ARCHETYPE LETTER PRESS FRANKLIN GOTHIC POSTER

Letter Press
Typesetting  
Precision and Alignment
At the HMCT Archetype Press, I had the unique opportunity to experience a skill that's become rare in the Digital Age: setting type and printing by hand. While creating a poster, I learned to work with metal type and spacers, and the art of setting and printing on an impressive array of traditional printing presses.




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© 2025 Helen Pan